THE PROJECT
JAM! is an conceptual illustration project centered around packaging design. The idea came from the association of the term “JAM SESSION” (where diverse musicians collaborate and improvise in a relaxed setting) with these distinctive chocolates. Much like the improvised and fun nature of a jam session, these chocolates blend unexpected ingredients like nuts and dried fruits to craft delightfully surprising flavors.
Adding an extra layer of complexity, the illustrations were crafted to seamlessly accommodate two distinct packaging formats: Pouch and Box.
THE SOLUTION
Three sets of jazz musicians were created with dynamic movement, angular compositions, and vibrant colors. The intention behind these illustrations is to vividly communicate both the remarkable flavors of the chocolates and the lively energy reminiscent of Jam Sessions.
-
O PROJETO
JAM! é um projeto experimental de ilustrações em embalagens. A ideia partiu da associação do termo "JAM SESSION" (onde diferentes músicos improvisam juntos, se divertem em uma atmosfera despretensiosa) à esses chocolates especiais, que combinam ingredientes inesperados, como nozes e frutas secas, para criar sabores surpreendentes.
Para adicionar uma camada de desafio, as ilustrações deveriam atender à dois formatos de embalagens: Pouch e Caixa.
A SOLUÇÃO
Foram criados 3 duplas de músicos de jazz, cheios de movimento, em composições angulosas e de cores vibrantes, a fim de transmitir os sabores marcantes do chocolates e da energia das Jam Sessions.
Art Direction, Graphic Design and Illustrations
Bea Bastos
Bea Bastos
2023
